3D Offerings
Today, both ESPN and Discovery are hopeful that as soon as this summer they will begin offering programming in 3D. For this year’s Consumer Electronics Show in Las Vegas, it seems as though the Dish Network and others in the broadcast industry have decided that 3D will be this year’s next big thing.
ESPN 3D Coming in June! ESPN’s 3-D venture, called ESPN3D, is technically the world’s first 3-D network, as it was announced before Discovery’s network. The network will launch on June 11 with the first 2010 FIFA World Cup soccer match as South Africa takes on Mexico. Additional programming will include more than 85 live 3-D events throughout the network’s first year of service.
ESPN 3D will also include up to 25 2010 FIFA World Cup matches, coverage of the Summer X Games, and college basketball. College football in 3-D will dominate the fall, and even the BCS National Championship will be broadcast in 3-D on January, 10, 2011. Sony will be the exclusive sponsor of the new station, and is currently working with the PGA Tour to produce golf programming in 3D later this year.
The network’s launch comes after ESPN has spent years testing technology. Most recently, it tested the 3D equipment during the USC vs. OSU college football game, broadcasting the game to theaters around the nation. According to ESPN, 3D is the future of sports programming.
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